Sound of Earth

Inspiring peaceful climate action through education, music, & technology

BRAND GUIDE

Sound of Earth

Inspiring peaceful climate action through education, music & technology.

v1.4 Β· last updated Sep 16, 2026 Owner: Brand & Design Source of truth: this file β€” Figma/Sanity/Canva tokens sync from Section 10
01 β€” WHO WE ARE Β· THEME 1

Who we are

We cultivate & connect communities with sustainable creative & cultural expression, inspire through education, activations & resource libraries, empower members to explore a sustainable life through digital tools, and conduct speculative research into sustainability solutions.

MISSION

Peace & climate action through music, education, and technology.

HOW

Accessible gatherings & cultural events for everyone, everywhere.

RULE

Radical inclusion. Not a feature β€” the foundation.

02 β€” VALUES

What we stand for

Sustainable Development Collective Care Inner Peace Arts & Music Interconnectedness Holistic Wellness Peacebuilding Inclusive Education Climate Innovation Community Gatherings Respecting All Lifeforms Systemic Health
CORE TENSION

Grounded in the immediate, oriented toward the eternal.

We are urgent and patient at once.

NON-NEGOTIABLE

Inclusion is not a feature β€” it is the foundation.

Any message that narrows our circle rather than widens it is off-brand.

03 β€” RULES & BOUNDARIES

How we write Β· What we are not

DO
  • Use β€œwe” and β€œtogether.”
  • Lead with hope and possibility.
  • Short sentences. Let rhythm carry it.
  • Speak to what's possible.
DON'T
  • Use doom as the primary mode.
  • Lecture or use unexplained jargon.
  • Signal that only one type of person belongs.
  • Prioritise urgency over welcome.
NOT EXCLUSIVE

Not for the aristocrat β€” for the thoughtful builder who's done well and uses it well. Luxury and grassroots share the same room.

NOT A DOOM MOVEMENT

Lead with hope, agency, and the possible.

NOT WESTERN-CENTRIC

Global imagery, voice, and programming.

When in doubt, ask: β€œDoes this widen the circle β€” or narrow it?”

04 β€” LOGO & LOCKUPS

Logo & lockups

The sphere reads at once as an eye, a seed, a planet, and a sound radiating outward β€” always drawn around one still center.

CONSTRUCTION Β· CIRCLE Β· TWO AXES Β· STILL CENTER
CLEAR SPACE Β· ONE RING-WIDTH, ALL SIDES
MINIMUM SIZE
NEVER BELOW 24PX
Ink on light
for linen & pale grounds
Linen on deep ground
for dark & photographic grounds
DO & DON'T
DO β€” keep the still center
DON'T β€” stretch or squash
DON'T β€” rotate the mark
DON'T β€” recolor off-palette
DON'T β€” add shadows or glows
DON'T β€” bare it on busy imagery
LOCKUPS, CROPS & CO-BRANDING
Sound of EarthHORIZONTAL
Sound of EarthSTACKED
Favicon
32Γ—32
App icon
1024Γ—1024
Social avatar
circle crop
Print minimum
6mm / screen 24px
CLEAR SPACE

Minimum clear space on all sides equals one full ring-width of the mark (the distance from outer circle to center). Never crop closer than this, in print or screen.

CO-BRANDING

Endorsed (DateNite, Flourish): our mark sits smaller, trailing, separated by a hairline β€” "Powered by Sound of Earth."

Standalone (Sokamba): no lockup at all β€” a sister project, referenced only in copy, never combined marks.

05 β€” COLOURS

Two palettes, one system

Day is grounded and warm; Night is deep and luminous. Each mode has a palette and a colour-usage set β€” the roles below are the ones that won the pairing audition.

DAY Β· PALETTE
Linen
#EFEAE0 Β· ground
Deep Green
#2E3A34 Β· emphasis ground
Day Purple
#4A465E Β· ink
Terracotta
#BD6A34 Β· warm / CTA
Gold
#E3A15C Β· warm CTA on deep grounds
Sage
#88AC7D Β· secondary
Sky Water
#A9C8C4 Β· info only
Card tints:#FBF7EF Paper#EFE3D2 Warm tint#39473F Deep card

Sky Water is info-only β€” use it inside UI & data moments, never as a page ground and never butted edge-to-edge with linen or sage.

DAY Β· COLOUR USAGE
SOUND OF EARTH
Peace, rising
Cultivating peace through wholesome life-force cycles.
Default page β€” linen, terracotta CTA
SOUND OF EARTH
Peace, rising
Cultivating peace through wholesome life-force cycles.
Emphasis β€” linen on deep green, warm CTA
SOUND OF EARTH
Peace, rising
Cultivating peace through wholesome life-force cycles.
Warm card β€” tint panel, terracotta CTA
SOUND OF EARTH
Peace, rising
Cultivating peace through wholesome life-force cycles.
Quiet card β€” paper, sage CTA
NIGHT Β· PALETTE
Deepest
#1E1630 Β· ground
Deep Purple
#2A1F3F Β· surface
Gray Purple
#685592 Β· panel / mid
Orange
#E98F43 Β· warm / CTA
Gray Magenta
#9E6A85 Β· highlight
Pastel Indigo
#AAA3C6 Β· text

Deepest is the night ground; Deep Purple & Gray Purple carry surfaces and panels. Orange is the single warm CTA β€” Pastel Indigo / outline for secondary.

NIGHT Β· COLOUR USAGE
SOUND OF EARTH
Peace, rising
Cultivating peace through wholesome life-force cycles.
Default page β€” deepest, orange CTA
SOUND OF EARTH
Peace, rising
Cultivating peace through wholesome life-force cycles.
Secondary β€” surface, outline button
SOUND OF EARTH
Peace, rising
Cultivating peace through wholesome life-force cycles.
Panel β€” gray-purple, orange CTA
SOUND OF EARTH
Peace, rising
Cultivating peace through wholesome life-force cycles.
Info β€” gray-purple, indigo button
06 β€” ACCESSIBILITY & CONTRAST

Every color, verified

WCAG 2 contrast ratios, computed against the real hex values β€” not estimated.

Aa
Day Purple / Linen
7.5 : 1 β€” AAA body
Aa
Ink / Gold CTA
5.4 : 1 β€” AA, large only
Aa
White / Gold CTA
2.2 : 1 β€” fails, never use
Aa
Terracotta / Linen
3.3 : 1 β€” large text only
Aa
Pastel Indigo / Deepest
7.2 : 1 β€” AAA body
Aa
Near-white FG / Gray Purple panel
5.3 : 1 β€” AA body
Aa
Gray Purple / Pastel Indigo
2.7 : 1 β€” fails, never use
Aa
Sage β€” fill only
never as text color
HARD RULES
  • Gold CTA takes ink text only, at large sizes (β‰₯19px bold / β‰₯24px regular). Never white on gold.
  • Sage & Sky Water are accent/fill only β€” never used as text color, in either mode.
  • Terracotta, muted, and eyebrow colors are large-text-only.
  • Night mid-tones (Gray Purple, Pastel Indigo) never sit as text on each other β€” panels use near-white FG for body copy.
INTERACTION & MOTION
  • Focus ring: 2px solid CTA color, 2px offset β€” never color alone; links also carry an underline or weight change.
  • Error: #B3452E on linen / #E8735A on deepest, paired with an icon, never color-only.
  • Success: Sage-deep #3d5842 on linen / Sage #88AC7D on deepest, paired with a check icon.
  • Minimum type: 16px UI body, 24px slide/deck body, 12pt print.
  • prefers-reduced-motion: grain and gradient/theme transitions drop to instant swaps; no parallax or auto-pulse.
07 β€” THEMES

Themes

Each page picks whichever theme harmonizes with its content β€” not every page needs the same one. Theme 1–3 cover most everyday screens; special sections (like Rules & Boundaries) can introduce their own, built from the same locked gradient set.

DAY
THEME 1 Β· MAIN
THEME 2 Β· SECONDARY
THEME 3 Β· TERTIARY
NIGHT
THEME 1 Β· MAIN
THEME 2 Β· SECONDARY
THEME 3 Β· TERTIARY
EXTENDED β€” SPECIAL SECTIONS (BOTH MODES)
THEME 4 Β· RULES & BOUNDARIES
The section 06 ground β€” an aubergine distinct from Values' green, so brand law reads as its own moment.
THEME 5 Β· INFO & DATA
Built from G36 Indigo Fade & Sky Water β€” for UI, dashboards, and data moments that need to stay calm and neutral.
THEME 6 Β· CELEBRATION
Built from G17 Sun Pool & G31 Golden Hour β€” for festival, fundraiser, and milestone moments that call for extra warmth.
08 β€” USAGE

When to use which

USE DAY FOR
  • Daylight environments & outdoor signage
  • Print & email β€” always Day, no exception
  • Education & onboarding content
  • Action-oriented CTAs (RSVP, donate, sign up)
USE NIGHT FOR
  • Dark-room / event / music contexts
  • Hero & emotional-beat moments (app splash, video)
  • Stillness & reflection content
  • Evening/late programming & livestreams

Which theme: pick whichever of the six Themes (Section 08) harmonizes with the content and the Day/Night call below β€” a Day page defaults to Theme 1–3, Night pages lean Theme 1–3 tuned dark, and Themes 4–6 apply in either mode for their special-section use case.

Default: Day. On the web/app, resolve prefers-color-scheme to Night only if the user's OS requests dark AND the surface is interactive (never for print/email/PDF, which always render Day).

09 β€” TYPE Β· THEME 2

Type & aesthetic

Consolidated to two families β€” a warm serif for voice, a humane grotesque for everything you read. Legibility first, always.

Aa
Playfair Display
DISPLAY Β· HEADLINES Β· PULL-QUOTES

Warmth, depth, and authority.

Aa
Bricolage Grotesque
BODY Β· UI Β· CAPTIONS

Clear, accessible, unhurried.

10 β€” TOKENS & SPACING Β· THEME 2

One source, every surface

Figma, Sanity, Canva and the web apps all read from these token names β€” nobody hand-types a hex again.

space.1
4px
space.2
8px
space.3
16px
space.4
24px
space.5
40px
space.6
64px

Baseline grid: 8px. Containers: mobile 100% / tablet 720px / desktop 1120px / wide 1400px. Breakpoints: 480 Β· 768 Β· 1024 Β· 1440.

{
  "color.day.linen":       "#EFEAE0",
  "color.day.deepGreen":   "#2E3A34",
  "color.day.deepEarth":   "#4A465E",
  "color.day.terracotta":  "#BD6A34",
  "color.day.gold":        "#E3A15C",
  "color.day.sage":        "#88AC7D",
  "color.day.skyWater":    "#A9C8C4",
  "color.night.deepest":   "#1E1630",
  "color.night.deepPurple":"#2A1F3F",
  "color.night.grayPurple":"#685592",
  "color.night.orange":    "#E98F43",
  "color.night.grayMagenta":"#9E6A85",
  "color.night.pastelIndigo":"#AAA3C6",
  "type.display": "Playfair Display",
  "type.body":    "Bricolage Grotesque",
  "space.1": "4px", "space.2": "8px", "space.3": "16px",
  "space.4": "24px", "space.5": "40px", "space.6": "64px",
  "theme.1.main":      { "accent": "#5C7C63", "cta": "#88AC7D" },
  "theme.2.secondary": { "accent": "#BD6A34", "cta": "#E3A15C" },
  "theme.3.tertiary":  { "accent": "#5C8064", "cta": "#E3A15C" },
  "theme.4.rules":     { "accent": "#3A3348", "cta": "#BD6A34" },
  "theme.5.info":      { "accent": "#685592", "cta": "#AAA3C6" },
  "theme.6.celebration":{ "accent": "#E3A15C", "cta": "#F0E9C8" }
}
11 β€” VOICE Β· THEME 3

Voice

Three archetypes under one permeable skin, and a simple five-move formula so any volunteer can write in our voice. Warm, credit-sharing, radically welcoming β€” and never doom.

Magical realism Community-driven Inspiring Elemental Intelligent Pragmatic Slightly Aquarian
ARCHETYPES β€” THREE FACETS, ONE FIELD
THE ALCHEMIST

Turns sound & gathering into real-world change.

Transformative Β· Inspiring Β· Elemental

Sounds like: β€œCUE THE MUSIC πŸ”Š β€” come feel what's possible.”

THE GARDENER

Tends a circle that keeps widening β€” everyone belongs.

Welcoming Β· Generous Β· Patient

Sounds like: β€œArtist, builder, or just curious β€” this space is for you.”

THE SAGE

Reads the data, maps the path, stays useful.

Clear Β· Curious Β· Credible

Sounds like: β€œSustainability and success go hand in hand β€” here's the proof.”

THE SKIN β€” SPACIOUS AWE

Over all three sits a permeable, elemental calm β€” slightly Aquarian, never precious. The still, unified feeling of being small under a huge sky. It softens the hype and lifts the practical.

THE FIVE MOVES β€” HOW ANY POST GETS WRITTEN
1
Open with energy
A hook, not a headline.
2
Say who it's for
And make it everyone.
3
Name collaborators
@ and by name.
4
Details plainly
πŸ—“οΈ πŸ• πŸ“ + what to bring.
5
Close on spirit
Leave them lifted.
SAMPLE Β· ALL FIVE MOVES

CUE THE MUSIC πŸ”Š Sound of Earth Fest is THIS Saturday, 2–8 at Deb's Park β€” free. Whether you make music, murals, or just good company, this space is for you. With Datenite, Amanda Flowers, Ya Boy Pax & friends. πŸ—“οΈ Sat Β· πŸ• 2–8 Β· πŸ“ Deb's Park β€” RSVP in bio. Bring water, a blanket, and your unique creative spirit ✨

SIGNATURES β€” SMALL HABITS THAT MAKE IT SOUND LIKE US
Credit everyone by name β€” artists, volunteers, interns, hosts.
Root us in place: Tovaangar / Los Angeles.
Say β€œwe” and β€œtogether” β€” the circle keeps widening.
Warmth is on-brand: a friendly β€œ:)”, an occasional 🌸 🌎 πŸ•ŠοΈ.
12 β€” CROSS-PLATFORM & PRINT Β· THEME 2

Beyond the screen

Day Purple
CMYK 62 55 32 44
Pantone 5285 C
Terracotta
CMYK 0 55 78 26
Pantone 7526 C
Sage
CMYK 32 0 34 26
Pantone 5773 C
Gray Purple
CMYK 47 55 0 43
Pantone 668 C

Full CMYK/Pantone table for all 13 palette colors lives in the shared token file (Section 08) β€” the four above are the ones most used off-screen.

GRADIENTS IN PRINT & EMAIL

No gradients or grain off-screen. Each locked gradient has a flat substitute: G01 Dawn Meadow β†’ flat Linen #EFEAE0; G12 Ember Horizon β†’ flat Deepest #1E1630. Emphasis bands β†’ flat Deep Green / Gray Purple.

FONT FALLBACK STACK

Display: Playfair Display β†’ Georgia β†’ serif.
Body: Bricolage Grotesque β†’ -apple-system β†’ sans-serif. Self-host both (don't rely on Google Fonts CDN in email/print). Playfair thins out below ~20px β€” never set it smaller. Bricolage is a variable font; use its weight axis (300–800) rather than swapping families for emphasis.

Email: flat colors only, web-safe fallback stack, no SVG grain (raster PNG at 1Γ— if texture is essential). RTL / non-Latin: Bricolage covers Latin + Cyrillic + Greek; for Arabic/Hebrew/CJK, fall back to the platform default and mirror layout β€” never force Playfair on non-Latin display type.

13 β€” BOILERPLATE

Boilerplate & rewrites

25 WORDS

Sound of Earth cultivates peaceful climate action through music, education, and technology β€” building community, one gathering at a time.

50 WORDS

Sound of Earth cultivates peaceful climate action through music, education, and technology. We host accessible gatherings, inclusive research, and creative programming for anyone who cares about a sustainable, connected future β€” grounded in the present, oriented toward the eternal.

LEGAL ONE-LINER

Sound of Earth is a community organization dedicated to peaceful climate action; all program details subject to change.

100-word version and sub-brand relationship copy (DateNite, Sokamba, Flourish β€” see Section 09 co-branding) live in the shared copy doc; reading level target: 7th–8th grade / plain language for all public-facing copy.

BAD β†’ GOOD
"Act now before it's too late.""Come as you are β€” there's a place for you here."
"Leveraging synergistic sustainability solutions.""Small choices, made together."
"You should feel guilty about your footprint.""Fix it, or borrow it β€” every small choice counts."
"Exclusive members-only gathering.""Free & open to everyone in the community."
"Data-driven ROI-maximizing climate strategy.""Let the numbers tell the story of what's possible."
βœ“ together βœ“ come as you are βœ“ rising βœ• leverage βœ• exclusive βœ• synergy
14 β€” SONIC IDENTITY

How we sound

AUDIO LOGO

A single struck tone (singing bowl or bell) that decays into near-silence over ~2 seconds β€” "stillness, then rising." No synth stingers.

MUSIC CURATION

Organic instrumentation over synthetic; builds that breathe rather than drop; global & acoustic textures welcome β€” never aggressive EDM or dark trap as brand backing.

DJ SETS, STREAMS & PODCAST BEDS

Open with the audio logo, keep beds under -18 LUFS beneath VO, and favor sunrise-to-sunset arcs (Day sets: warmer, mid-tempo; Night sets: deeper, spacious) β€” always resolving toward calm, never abrupt cuts.

15 β€” CHARTS Β· EXTENDS THEME 5

Charting the numbers

CATEGORICAL (up to 6 series)
SEQUENTIAL (single metric, low→high)

Sky Water is chart fill only β€” never a data label or axis text color, in either mode (it fails contrast as text, per Section 07). All six categorical colors pass 3:1 against both Linen and Deepest chart backgrounds; never rely on hue alone β€” pair with pattern or direct labeling for accessibility.

ONE-PAGE CHEATSHEET

Everything at a glance

MARK

Min 24px screen / 6mm print. Clear space = 1 ring-width. Never rotate when still.

TYPE

Playfair Display

Bricolage Grotesque

Display / Body. Never below 20px display, 16px body.

PALETTE (DAY)

Linen Β· Day Purple Β· Terracotta Β· Gold Β· Sage Β· Sky Water

PALETTE (NIGHT)

Deepest Β· Deep Purple Β· Gray Purple Β· Orange Β· Gray Magenta Β· Pastel Indigo

HARD RULES

Gold = ink text, large only. Sage & Sky Water = fill only, never text. Terracotta/muted/eyebrow = large text only. Focus ring 2px CTA + 2px offset.

VOICE

Alchemist Β· Gardener Β· Sage, under one Spacious Awe skin. Five moves: energy β†’ who it's for β†’ name collaborators β†’ details plainly β†’ close on spirit.

DAY vs NIGHT

Day is default; print & email always Day. Night = dark rooms, music, hero/stillness moments, interactive only.

When in doubt, ask: "Does this widen the circle β€” or narrow it?"

Donate